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About Our Staff

About Our Staff

Rick Cohen

Almost 10 years ago, Rick started Home Care Assistance (HCA) of Wisconsin with one goal in mind: to set a higher standard of excellence in home care. From that day forward, he has committed himself to providing the highest quality care to each and every client.

“I have witnessed over and over again, how great care contributes to longer, happier lives for our aging seniors.”

At HCA, great care starts with our amazing team of Client Care Managers who are highly experienced Certified Social Workers. They lead a team of hand-picked caregivers who deliver customized care for each and every client. Each caregiver on staff has gone through a labor intensive hiring and screening process where backgrounds are checked and evaluated by at least 6 staff members. Once hired, they participate in a series of proprietary training sessions and refreshers throughout their career at HCA.

Our proprietary training programs include the Balanced Care Method™, an approach to caring based on the scientifically studied lifestyle that focuses on healthy nutrition, physical and mental exercise and a purposeful and calm lifestyle. HCA also offers advanced dementia care training, cognitive health training and more. We are the only company in Wisconsin that specializes in live-in care, which allows older adults to remain in their home as they age.

HCA strives every day to change the way the world is aging by being the caring company that understands more, listens more, cares better, and responds more quickly to the needs of our clients and their families.



Brenda Steidinger, CSW, CDP
Senior Care Manager

Brenda is passionate about our mission which is to assist Clients and their families in successfully navigating the complex aging process. She is accredited as a Certified Social Worker, Certified Dementia Practitioner, Certified in Advanced Care Planning and has over 18 years of experience working in Social Services. As Senior Care Manager at Home Care Assistance Brenda provides leadership, guidance and education to our Clients, their families and our Caregivers. When you combine Brenda’s credentials and background with her passionate, upbeat nature, and optimistic outlook on life, HCA has a special Senior Care Manager who is truly changing the way the world ages, every day and in every way.

“One of the things I love most about what I do is being able to advocate for our Clients.”



Sydney Cohen
Client Service Manager

Sydney is our Client Service Manager and the ‘go to person’ when our Clients need support coordinating their Long-Term Care Insurance, have a question about their invoice or need assistance with other administrative aspects of the business. She is a problem solver and master at removing obstacle on behalf of our Clients, which has made her their ‘go to’ person in the office.



Olga Crespo, CNA
Client Care Coordinator

As Home Care Assistance’s Client Care Coordinator, Olga spends most of her time in the field working ‘hands-on’ with our Clients and Caregivers to ensure we are consistently delivering personalized quality care. “I love helping people live their best life!”
Olga started her career as a Caregiver, then became a Certified Nursing Assistant working at St Luke’s Hospital. Soon, she will graduate with her degrees in Human Services and Social Services. In her work at HCA she is able to combine her experience as a CNA with her new degree to help Caregivers and Clients build strong connects and great care. Olga has a big heart, a kind and comforting smile and unlimited passion for providing the very best care to each and every Client. When Olga’s not out visiting Clients, she is in the office training and supporting Caregivers.



Jessica Barnett
Staffing & Scheduling Manager

Jessica leads the scheduling team that is tasked with ensuring the right caregiver is in the right place at the right time. At Home Care Assistance (HCA), our scheduling team goes above and beyond filling a shift – creating a successful match between caregiver and client. Jessica knows the importance of this connection as it can enhance a senior’s quality of life.

Like many of her family members, Jessica was born with the “caring gene.” Her father is a hospital administrator, her mother is a CNA and the rest of her family is made up of social workers, nurses and administrators. Early on she decided to pursue a different path and became a child behavioral specialist and published author. While in school, she took a part-time position at a nursing home and that is where she found her true calling.

Jessica has an innate sense for what it takes to be a GREAT caregiver. In her leadership role at HCA, she offers our caregivers the support and guidance needed to succeed.

“It’s nice to work in a company where the owner is committed to the client as well as the caregivers. Loyalty and respect are big for a caregiver and at HCA you receive both.”



Bianca Hardy
Recruiting and Hiring Lead

My mission at Home Care Assistance (HCA) is to find special caregivers and hire them. While some individuals become caregivers for a paycheck, others do it because they are born to care for others. At HCA, I search for caregivers that have what I call the “caring gene.”

As our Hiring and Staffing Lead, I strive to find the most qualified and compassionate caregivers in Wisconsin. During the hiring, evaluation and training process, I spend a lot of time with the caregivers so I can successfully match them with a client. At HCA, our caregiver hiring criteria and evaluation process are vigorous – hiring only 1 in 40 applicants. We’ve learned that we can’t take chances, cut corners or rush to hire when striving to find the best! When the match is right, it’s amazing to witness how powerful the bond between client and caregiver can be. A caregiver with the right skills and personality positively impacts an aging senior’s quality of life.

When I interview a caregiver who truly has the “caring gene” deep in the soul, their warmth radiates. When I ask them to tell me about the seniors they have cared for in the past, I can see in their eyes if they have what it takes to work for HCA.



Heather McCabe
Caregiver Communications Manager

With a background in social work supporting individuals with developmental disabilities, Heather has worn many hats at Home Care Assistance (HCA). From staffing and scheduling to recruiting and hiring highly qualified caregivers, Heather knows the importance of the caregiver/client relationship. Today, she is our Caregiver Communications Manager and focuses on keeping our caregivers informed and engaged in our company.

Heather is passionate about helping others feel a part of something bigger than themselves and has been instrumental in creating our “caregiver culture” of pride, belonging and appreciation. Through caregiver communications, including notes of gratitude and recognition, caregiver appreciation luncheons and fun contests, Heather’s actions encourage teamwork, cohesiveness and camaraderie among the HCA team.



About Our Staff | Home Care Assistance of Brookfield